There are plenty of Academic articles relating to corporate responsibility, Kanungo stated way back in ’93: “This is not to say that altruistic behavior is prevalent in business. In reality, it is relatively rare and certainly infrequently rewarded. […] In addition to the influence of these forces, altruism’s neglect can also be tied to national character. Specifically, America has promoted a psychology of the self that Edward Sampson describes as a ‘self-contained individualism’ (Kanungo & Conger, 1993).” Despite the changes and trends toward globalization the last twenty years, some still question whether profitability and social responsibility are mutually exclusive or work together to shape business culture.
Social responsibility is the pattern of choices an organization or individual makes to support and recognize the community, natural resources, or needs of others worldwide. Organizations may acknowledge and participate in promoting any one to all three areas of social responsibility which are: the organizations stakeholders (customers, employees & investors), the natural environment, and general social welfare (Griffin & Pustay, 2012).