Pinterest is now considered as one of the most powerful, effective and creative platforms
to raise awareness for your brand, products and services. More and more companies are
now using Pinterest as a way to convert clicks in to sales as studies show that the site’s
users are only second to LinkedIn when it comes to sales conversions.
Pinterest is essentially a virtual pin board that is mostly popular with females. If your brand
mainly targets females then Pinterest is the right platform for you. Through unique and
catchy images, you’ll be able to attract the interest of other users and with each repin, the
link to your website and your brand page will reach more individuals.
Because Pinterest is a visual platform, the importance of the quality of the photos your pin
cannot be stressed enough. There are plenty of sources on the Internet for pinnable
photos but if you don’t have the time to sift through all of them, you can use tools that will
help you curate through hundreds of images to help you find the best ones to publish.
Creating boards is just as important as pinning and the more boards you have that focus
on a specific theme, the more organized your page will be. Focused boards will give your
page cohesion and consistency. It will also add to your brand’s professionalism and
thoughtfulness in your campaign.
A complete and comprehensive Pinterest marketing campaign requires not only worthy
pins and organized boards but also a pinning schedule and other user engagement
techniques.
Once you have a strategy and campaign plan in place, all that’s left for you to do is to
follow it. You may experience problems at first but as long as you follow the tips outlined
on this e-book, there’s no reason for you to fail.
Refer to this e-book as often as you need to find inspiration and ideas on what activities to
promote and execute on your Pinterest campaign. The best way to guarantee success on