Today’s rapid changing world highlights the influence and impact of technology in all aspects of
learning life. Higher Education institutions in developed Western countries believe that these
developments offer rich opportunities to embed technological innovations within the learning
environment. This places developing countries, striving to be equally competitive in international
markets, under tremendous pressure to similarly embed appropriate blends of technologies within
their learning and curriculum approaches, and consequently enhance and innovate their learning
experiences. Although many universities across the world have incorporated internet-based
learning systems, the success of their implementation requires an extensive understanding of the
end user acceptance process. Learning using technology has become a popular approach within
higher education institutions due to the continuous growth of Internet innovations and
technologies. Therefore, this paper focuses on the investigation of students, who attempt to
successfully adopt e-learning systems at universities in Jordan. The conceptual research
framework of e-learning adoption, which is used in the analysis, is based on the technology
acceptance model. The study also provides an indicator of students’ acceptance of e-learning as
well as identifying the important factors that would contribute to its successful use. The outcomes
will enrich the understanding of students’ acceptance of e-learning and will assist in its continuing
implementation at Jordanian Universities.