Across Southeast Asia’s booming economies, the demand for healthcare services is growing robustly, fuelled by rapid population growth and a shift in disease patterns across the region. In particular, Southeast Asians are suffering more from non-communicable diseases (NCDs) – often known as “Western diseases” or “diseases of affluence” - brought about by the increased adoption of modern lifestyle habits such as sedentary office work, overeating, consuming fast food, and smoking. NCDs include heart disease, cancer and type-2 diabetes.