Read the Interactive Session: Management, and then discuss the following questions:
How do Web 2.0 tools help companies manage knowledge, coordinate work, and enhance decision making?
What business problems do blogs, wikis, and other social networking tools help solve?
Describe how a company such as Wal-Mart or Proctor & Gamble would benefit from using Web 2.0 tools internally.
What challenges do companies face in spreading the use of Web 2.0? What issues should managers be concerned with?