And family firms are proud of it: 77%
of the respondents to this year’s survey
believe they offer stability to the wider
economy, 74% say they look after their
staff better, and 72% believe they see
success in broader terms than simply
profit and growth. Likewise, 55% say
they take a longer-term perspective
on decision-making, and 71% say
they make those decisions faster than
their peers. Many survey respondents
also cited the advantages of direct
communications, faster decision
making, and an enduring
entrepreneurial spirit.