Different change conversations should be used at different stages of a change process. There are four types of conversations:
Initiative conversations: these draw attention to the need for change.
Conversation for understanding: this communicates the type of changes needed and allows for a greater appreciation of why this type of change.
Conversations for performance: this focuses on the actual change that is intended and how progress will be monitored.
Conversation for closure: this signals the end of the change (Ford & Ford, 1995)