In an attempt to identify and better understand the relationship
between green social/political behavior and consumer purchases, this study will
model the purchase of Hybrid-Electric Vehicles at the state level controlling for
incomes, energy prices, energy taxation and tax incentives for HEV adoption
while additionally specifying the role of social/political behavior, climate, and
commuter travel times to work. Green social/political behavior is shown to have
a considerable impact on the decision to purchase a Hybrid-Electric Vehicle,
although this impact is smaller in magnitude when considering the broad
economic factors of incomes and energy prices.