But at the end of the day, "it's a ball of fried dough with lots of calories," Boss said. 'Horror and compassion' Many converts to veganism cite health reasons, but support for animal rights remains a key motivation. "Usually it's with horror at how our factory farming works," said Annie Jubb, a vegan lifestyle consultant. "It's motivated by horror and compassion." But Jubb admits that not all vegans are healthy. "They could be eating chips and fried food," she said. "Eating soy burgers, soy bacon three times a day... soy is not a health food."