REALITY HIT : We will gain deeper qualitative information of a larger sample-size with more of instantaneous insights.
+ INTERACTIVE & FUN : We will gain more of natural and consumers-very-own information in all forms such as pictures, text, audios or even videos
+ ALL IN ONE TIME : With the use of online platform, we can conduct research with more of different target groups paralelly at the same time….
+ BORDERLESS & TIMELESS : Again, with the use of online platform, we can also conduct research with more of sites (multiple regions) paralelly at the same time….
+ UPCLOSE & PERSONAL : Being closed community allowing consumers to share their intimate insights as well as intimate stimuls
+ REAL TIME, REAL SCENES, REAL STIMULUS : With the use of online platform which can be accessed via their smartphones allow us to capture their behaviors and insights at a real time, real scenes. They can even share with us the real stimuls on spots. This gives us the unconscious Moment of Truth Experiences, Not Recalling.
+ DYNAMIC NOT JUST PROACTIVE : Consumers’ decision making is 90% made by their unconscious brain – System 1 brain. Being able to capture real moment of truth from consumers allowing them to share with us their insight from system 1 brain – insight which mainly affects their decision making process.
+ INTERACTIVE NOT DIRECT ASKING : Asking a lot of questions making consumers to use more of their system 2 brin – the conscious brain which will affect the real and hidden insights we need to capture. Creating interactive envinroment within the community allowing them to interactively communicate between each other for us to observe their very own context.
+ LESS IS the new MORE : With unique features of not just qualitative dicussions but also quantitative questionnaire allowing us to run both approahes in parallel with the same respondents, more of time-saving than ever.