What's more, Consumers in social media do not stay at a standstill for marketers to lure them with various products and services. When we look at what attracts these online consumers, we notice that top-hit Facebook fan pages that are widely followed tend to be entertainment, such as jokes, movies, or books, and seconded by informative types of content. Women tend to follow fan pages or Instagram of stars/celebrities or branded products - which gain more popularity than particular official fan pages, even though they are currently using those brands themselves. Understanding this knowledge, marketers therefore try to make good benefit out of those popular fan pages or Instagram, by using indirect advertisement.