As newspaper readership continues to decline, more than 150 million people
read a newspaper online, and millions more read other news sites. About 67
million people watch a video online every day, 76 million read a blog, and 26
million post to blogs, creating an explosion of new writers and new forms of
customer feedback that did not exist five years ago (Pew, 2012). Social network-
ing site Facebook attracted 162 million monthly visitors in 2012 in the United
States, and over 900 million worldwide. Google+ has attracted over 100 million
users in the United States. Businesses are starting to use social networking tools
to connect their employees, customers, and managers worldwide. Many Fortune
500 companies now have Facebook pages, Twitter accounts, and Tumblr sites.