The findings focus on a library service, following a period of review and strategic change. A Library Service Review (LSR) had been undertaken to address declining use, a trend not confined to Cumbria (DCMS, 2010). As a result of the review, a new model of provision was developed. The new strategy, a community orientation (CO), focuses on community needs, and aiming to improve access. A CO is seen as being relevant in the public sector with the community as the focus of attention and with community intelligence used to support decisions that meet community needs (Corey, Corey & Callanan, 2011). A CO is described as being a form of MO (Proenca 1998).