The participants, spectators, visitors or audience for whom the event is intended and who ultimately vote with their feet for the success or failure if the sport event. The sport event manager must be mindful of needs of the audience. These include their physical as well as their needs for comfort, safety and ty. over and above these basic securi requirements is the need to make the event special to connect to the emotions. A skilled sport event manager strives to make sport events meaningful, magical and memorable.