Since the beginning of reign, His Majesty
has been trying to enhance the livelihood of
disadvantaged Thais throughout the country. Royallyinitiated
activities include economic development
and protection of critical natural resources.
At numerous points during his reign, His
Majesty has propounded his philosophy of
“Sufficiency Economy” and urged all Thais to practice
it to the greatest extent possible. Sufficiency
Economy advocates taking the middle path in life
and the optimal route for conduct at all levels
such as individuals, families and communities.