FIGURE 8.3 Cultural diffusion in the creative enterprise
- The creative product, service or experience meets a recognised market need or stimulates an opportunity, attracting a specific audience who interact with it in acts of symbolic exchange.
-A business process generates and captures commercial value in the symbolic and economic interaction between the business and customer.
-Innovative use is made of technology in engaging, communicating and interacting in creative discourse with the customer, especially use of digital media and Internet technologies.
-A distinctive business culture is enacted in managing the creative enterprise as a social organisation in which language, behaviour and work style interact to support the identity, product and process.
Loudmouth music: a case study in cultural diffusion
Loudmouth Music is a business which aims to provide everything musicians need, from rehearsal studios to recording, production and distribution. The founder, Kevin Ellis, was a sound engineer who found talented and innovative musicians were often unable to find the rehearsal rooms and recording facilities they needed at a reasonable cost. He started Loudmouth to provide these in a town in the UK midlands, and attracted groups of young musicians to use the studios. These included musicians who experimented with crossing over and converging different styles of music, including punk, metal, rap, hip-hop and world music to produce vibrant sounds with a different edge. They developed their creative abilities and built up a fan base by performing locally, and sent demonstration CDs to major record labels. However the A&R (artist and repertoire) departments of the
FIGURE 8.3 Cultural diffusion in the creative enterprise
- The creative product, service or experience meets a recognised market need or stimulates an opportunity, attracting a specific audience who interact with it in acts of symbolic exchange.
-A business process generates and captures commercial value in the symbolic and economic interaction between the business and customer.
-Innovative use is made of technology in engaging, communicating and interacting in creative discourse with the customer, especially use of digital media and Internet technologies.
-A distinctive business culture is enacted in managing the creative enterprise as a social organisation in which language, behaviour and work style interact to support the identity, product and process.
Loudmouth music: a case study in cultural diffusion
Loudmouth Music is a business which aims to provide everything musicians need, from rehearsal studios to recording, production and distribution. The founder, Kevin Ellis, was a sound engineer who found talented and innovative musicians were often unable to find the rehearsal rooms and recording facilities they needed at a reasonable cost. He started Loudmouth to provide these in a town in the UK midlands, and attracted groups of young musicians to use the studios. These included musicians who experimented with crossing over and converging different styles of music, including punk, metal, rap, hip-hop and world music to produce vibrant sounds with a different edge. They developed their creative abilities and built up a fan base by performing locally, and sent demonstration CDs to major record labels. However the A&R (artist and repertoire) departments of the
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