What to do Before Creating a Design Concept
Developing a design concept is something of an individual process. There’s no one right way to generate an idea and what works for one won’t necessarily work for another. However there are parts to the process that everyone should go through.
Defining the problem – You can’t solve a problem without knowing what that problem is. Before developing a concept for a site you need to talk to your client and ask questions about the client’s brand, their customers, their general market, and their goals for the site.
Research – Your client won’t be able to tell you everything you want to know. You’ll have to do your own research into their industry looking at competing sites and trying to understand more about their market.
Both of the above should get you thinking and begin the idea generation process. The next part is up to you. I mentioned a few ways you can gather inspiration and generate ideas last week, so I won’t list them again here.
Instead I’ll offer some of the questions you should be asking yourself and your client.
What is your client’s brand?
Who are your client’s customers?
What are the requirements for the site?
What is the objective of the site?
What’s the budget for the project?
The answers to each of the above should give you ideas for your design concept.