Review the job duties of the position you’re applying for to get the sense what the employer is looking for. Using that information think of what you have to offer to make the employer's business better. Point out at your strong professional sides, your most useful skills and abilities – this way you'll answer the most important questions for the prospective employer: 'What do they gain by hiring you? Why are you the answer to their problems? Include keywords from a job listing as your potential employer will be looking for them.
Poor resume objective example: "Seeking a challenging position in the sales department with an opportunity for advancement" because it means:
1) you don't like dull work and that the employer should think hard of what can be challenging for you;
2) you want a job where the pay is good and keeps getting better.
Kevin Donlin, a professional resume writer, suggests avoiding such phrases as: "seeking a chance for advancement" or "where my skills will be utilized" or "where I can further my career" – each of these on resumes are usually badly hampered.
Good resume objective example: "Management position where 10+ years of experience and ability to lead others in high-demand situations will increase productivity and company profitability