1. target age 15-40 years old, both men and women groups.
2. positioning market organic green tea Green tree 100% to commensurate with the global flow of strong health and rondo Grand new and most popular
3.Use the packaging size 420 ml halfway between primary packaging size 2 are the most used in the market is that there are 500 ml size disadvantage, which is too much for the women and children and the size 350 ml volume is too small for a guy
4.Price: 16.00 baht to release titles that contain Ashikaga tons believed to have great value. Compared to the size of 350 ml and 500 ml sizes, lower-priced retail price: 18.00-20.00 range
5.Select the design state-of-the-art plastic package, notably the buyer when placed against other competitors products in coolers
6. release 3 flavours available: Chateau-JI, honey, lemon and chrysanthemum INDICUM, which flavor of gin-service terminal, Honey lemon in two main flavors are sold quite a lot
7.To start with the items host seven fanai Eleven, which is a strategy that has been used in the result of an emerging green tea brand. "O Ishikawa" because the network of convenience stores in this country of Siam 1 extension. "Taste" to the consumer as well after seeing an item from advertising in media previously