1.come up with a new business idea.
Grading criteria: 1.Novelty 2.Is it realistic? 3.is it competitive
2.conduct a market reseach(swot analysis,slide4:9)
Grading criteria: quality of analysis.
3.write up a detailed business plan that describes your business model (slide 2:5-14)
Grading criteria: quality of reseach,quality of competitive advantages, implementation plan.
4.Design a website for your business. No functionality required.
Grading criteria: originality,creativity.