With all of the effort that the company has put into developing a strong brand name, it knew that IP protection in the form of registering trademarks was integral to its continued success. In September 2004, the company applied for a service mark for the “Siang Pure” name and its iconic red logo with the Thailand Department of Intellectual Property (DIP). The service mark was approved and registered in July 2005.
As the company expanded, and as it faced an increasing amount of IP infringement, in June 2008 Bertram registered a trademark in the USA with the United States Trademark and Patent Office (USPTO) for its “Siang Pure” name for herbal products. The trademark registration was approved in October 2009.