Editor's Page
JOE Peer Reviewers
In "JOE Peer Reviewers," I discuss just what the title suggests, our current roster of expert JOE reviewers, and issue an invitation to consider joining their ranks. In "June JOE," I call attention to the three Commentaries, including the third Commentary JOE is publishing this year to commemorate the Smith-Lever Act Centennial, and to two more articles on climate change and three on social media.
Commentary
Family & Consumer Sciences and Cooperative Extension in a Diverse World
Atiles, Jorge Horacio; Eubanks, Gina E.
The role of Family & Consumer Sciences (FCS) as a program area in Extension dates back before the Smith Lever Act of 1914. As we celebrate 100 years, reaching a new set of audiences poses a challenge to Extension. These audiences include new Americans, new family structures, urban populations, new occupations, and virtual clients from around the world. This commentary examines the role that FCS will play in the next 100 years to face these challenges.
Participate in the JOE Discussion Forum on "Family & Consumer Sciences and Cooperative Extension in a Diverse World"
Economic Activity Analyses: The Need for Consensus
Kirk, Dylan J.; Allen, Kevin P.; Shideler, David W.
Extension professionals have shown eagerness and creativity when it comes to providing programming justification. However, the potential for misapplication of two common economic activity analyses requires Extension to standardized economic impact and economic contribution techniques. Readers are introduced to the cornerstones of economic activity analyses and are offered interpretations on the methodology needed to conduct an accurate impact or contribution analysis. Additionally, the authors suggest several other essential considerations that need to be addressed when undertaking any economic activity analysis. Other Extension professionals should look to this article and either show support or critique the proposed interpretations.
Participate in the JOE Discussion Forum on "Economic Activity Analyses: The Need for Consensus"
Thinking Collectively: Using a Food Systems Approach to Improve Public Health
Morgan, Kathleen T.; Fitzgerald, Nurgul
A nation can only be as healthy as its people. The daily news reminds us that we are overweight and obese and are suffering from preventable chronic diseases and that our country cannot sustain the level of health care costs through the next few decades. Extension professionals have the knowledge and experience to examine our food system closely and carry the momentum to promote healthy sustainable food systems aligned with our national guidelines. The goal is to create linkages among food systems, public health, and sustainable agriculture in order to achieve healthier eating and healthier communities.
Participate in the JOE Discussion Forum on "Thinking Collectively: Using a Food Systems Approach to Improve Public Health"
Ideas at Work
To Like or Not to Like: Social Media as a Marketing Tool
Doyle, Morgan; Briggeman, Brian C.
Social media can be a solid marketing tool for Extension personnel and their stakeholders. It is inexpensive, has the potential to reach many individuals, and can be used to target certain groups. Yet the challenge with using social media is identifying those strategies that work best in the marketing of programs and/or products. To address this challenge for Extension audiences, this article focuses on insights from a rural business' approach to using social media as a marketing tool.
Calculating the "Green" Impact of Online Extension Programs
Bardon, Robert E.; Taylor, Eric; Hubbard, William; Gharis, Laurie
The environmental and economic benefits achieved by participants in an e-learning event are often overlooked by Extension educators, even though they are easy to calculate based on some basic information often collected from participants. To help make it easier to calculate these benefits, which are referred to as "Green" savings, a "Green" savings model has been developed. This model calculates the sum of savings realized by e-learning participants who do not have to travel to face-to-face events. These savings are based on savings related to e-learning participants' travel, time, and vehicles carbon emissions.
Kentucky's Urban Extension Focus
Young, Jeffery; Vavrina, Charles
Defining the success of Urban Extension units is sometimes challenging. For those Extension agents, specialists, administrators, and others who have worked to bring solid, research-based programming to urban communities, it is no surprise that working in these communities brings its own unique and sometimes difficult challenges. Kentucky's Urban Extension Forum was designed to help identify both the structural barriers to urban Extension success as well as possible solutions.
Effective Regional Community Development
Nesbitt, Rebecca; Merkowitz, Rose Fisher
Times are changing, and so are Extension programs. These changes affect every aspect of the educational effort, including program development, project funding, educational delivery, partnership building, marketing, sharing impacts, and revenue generation. This article is not about how Extension is restructuring to adapt to changes; instead, it highlights the advantages and disadvantages and will focus on practical, real-world strategies that two Ohio State University (OSU) Extension educators have employed to successfully implement regional community development programs.
The Sponsorship Model: Leveraging Extension Program Funds, Building Local Community Collaborations
Hachfeld, Gary A.
Garnering alternative Extension programming funds has become a fact of life. A group of University of Minnesota Extension educators use what they call the "Sponsorship Model" to accomplish this. Selected programs are not marketed to program participants but are marketed to potential local community sponsors. Sponsors pay a flat sponsorship fee and are responsible for participant recruitment and selecting the meeting date, location, start time, and any costs such as meeting facility, refreshments, and meals. This process has resulted in greater participant attendance, less management work for the Extension educators, and the ability to generate revenue to sustain and grow programming.
A Framework for Integrating and Managing Expectations of Multiple Stakeholder Groups in a Collaborative Partnership
Diaz, John M.; Jayaratne, K.S.U.; Bardon, Robert E.; Hazel, Dennis
The success of collaborative partnerships depends on the integration and management of multiple stakeholder expectations to develop mutually agreeable solutions that lead to desired environmental conditions and social well-being. The North Carolina Sentinel Landscapes Partnership (NCSLP) provides an example of a coalition representing Extension, military, conservation, natural resources, and economic interests to address conservation of forest and farm lands. This article presents a framework for determining the diverse expectations of large collaborative programs and integrating them into an outcome-based decision making model.
OSU Extension Housing Counseling Services: A Comprehensive Program Package
Loibl, Cäzilia
Joining community and statewide efforts to limit the effects of the foreclosure crisis, OSU Extension's Family and Consumer Sciences program has been involved in both early-prevention pre-purchase as well as loss-mitigations programs. The first step was obtaining approval as a housing counseling agency through the U.S. Department of Housing and Urban Development. After HUD approval was granted, partnerships with the state housing agency were established, and collaboration with a wide range of community partners were strengthened.
The Pesticides and Farmworker Health Toolkit: An Innovative Model for Developing an Evidence-Informed Program for a Low-Literacy, Latino Immigrant Audience
LePrevost, Catherine E.; Storm, Julia F.; Asuaje, Cesar R.; Cope, W. Gregory
Migrant and seasonal farmworkers are typically Spanish-speaking, Latino immigrants with limited formal education and low literacy skills and, as such, are a vulnerable population. We describe the development of the Pesticides and Farmworker Health Toolkit, a pesticide safety and health curriculum designed to communicate to farmworkers pesticide hazards found in their working environments. Using evidence-informed principles, the Toolkit curriculum for low-literacy, Latino farmworkers and its developmental process described herein serve as an innovative and useful model for Extension programming with non-traditional audiences.
Tools of the Trade
Using Twitter to Deliver 4-H Show Announcements
Nordby, Ann
Twitter, a free social media tool, can be used to help run a large Extension event. In Minnesota, beef and dairy show committees and 4-H participants are using real-time tweets delivered to participants' cell phones to keep state fair livestock shows running smoothly.
Google Search Mastery Basics
Hill, Paul; MacArthur, Stacey; Read, Nick
Effective Internet search skills are essential with the continually increasing amount of information available on the Web. Extension personnel are required to find information to answer client questions and to conduct research on programs. Unfortunately, many lack the skills necessary to effectively navigate the Internet and locate needed information. Basic search skills are outlined as well as application to Extension.
Maps & Apps: Mobile Media Marketing Education for Food and Farm Entrepreneurs
Fox, Julie; Leeds, Rob; Barrett, Eric
With an increasing number of consumers using smartphones, tablets, and other mobile devices to find and interact with local businesses, Ohio State University Extension developed a new curriculum aimed at improving market access for food and farm entrepreneurs. The literature review, curriculum framework, and lessons learned shared in this article can be used by Extension professionals to improve their own online presen
Editor's Page
JOE Peer Reviewers
In "JOE Peer Reviewers," I discuss just what the title suggests, our current roster of expert JOE reviewers, and issue an invitation to consider joining their ranks. In "June JOE," I call attention to the three Commentaries, including the third Commentary JOE is publishing this year to commemorate the Smith-Lever Act Centennial, and to two more articles on climate change and three on social media.
Commentary
Family & Consumer Sciences and Cooperative Extension in a Diverse World
Atiles, Jorge Horacio; Eubanks, Gina E.
The role of Family & Consumer Sciences (FCS) as a program area in Extension dates back before the Smith Lever Act of 1914. As we celebrate 100 years, reaching a new set of audiences poses a challenge to Extension. These audiences include new Americans, new family structures, urban populations, new occupations, and virtual clients from around the world. This commentary examines the role that FCS will play in the next 100 years to face these challenges.
Participate in the JOE Discussion Forum on "Family & Consumer Sciences and Cooperative Extension in a Diverse World"
Economic Activity Analyses: The Need for Consensus
Kirk, Dylan J.; Allen, Kevin P.; Shideler, David W.
Extension professionals have shown eagerness and creativity when it comes to providing programming justification. However, the potential for misapplication of two common economic activity analyses requires Extension to standardized economic impact and economic contribution techniques. Readers are introduced to the cornerstones of economic activity analyses and are offered interpretations on the methodology needed to conduct an accurate impact or contribution analysis. Additionally, the authors suggest several other essential considerations that need to be addressed when undertaking any economic activity analysis. Other Extension professionals should look to this article and either show support or critique the proposed interpretations.
Participate in the JOE Discussion Forum on "Economic Activity Analyses: The Need for Consensus"
Thinking Collectively: Using a Food Systems Approach to Improve Public Health
Morgan, Kathleen T.; Fitzgerald, Nurgul
A nation can only be as healthy as its people. The daily news reminds us that we are overweight and obese and are suffering from preventable chronic diseases and that our country cannot sustain the level of health care costs through the next few decades. Extension professionals have the knowledge and experience to examine our food system closely and carry the momentum to promote healthy sustainable food systems aligned with our national guidelines. The goal is to create linkages among food systems, public health, and sustainable agriculture in order to achieve healthier eating and healthier communities.
Participate in the JOE Discussion Forum on "Thinking Collectively: Using a Food Systems Approach to Improve Public Health"
Ideas at Work
To Like or Not to Like: Social Media as a Marketing Tool
Doyle, Morgan; Briggeman, Brian C.
Social media can be a solid marketing tool for Extension personnel and their stakeholders. It is inexpensive, has the potential to reach many individuals, and can be used to target certain groups. Yet the challenge with using social media is identifying those strategies that work best in the marketing of programs and/or products. To address this challenge for Extension audiences, this article focuses on insights from a rural business' approach to using social media as a marketing tool.
Calculating the "Green" Impact of Online Extension Programs
Bardon, Robert E.; Taylor, Eric; Hubbard, William; Gharis, Laurie
The environmental and economic benefits achieved by participants in an e-learning event are often overlooked by Extension educators, even though they are easy to calculate based on some basic information often collected from participants. To help make it easier to calculate these benefits, which are referred to as "Green" savings, a "Green" savings model has been developed. This model calculates the sum of savings realized by e-learning participants who do not have to travel to face-to-face events. These savings are based on savings related to e-learning participants' travel, time, and vehicles carbon emissions.
Kentucky's Urban Extension Focus
Young, Jeffery; Vavrina, Charles
Defining the success of Urban Extension units is sometimes challenging. For those Extension agents, specialists, administrators, and others who have worked to bring solid, research-based programming to urban communities, it is no surprise that working in these communities brings its own unique and sometimes difficult challenges. Kentucky's Urban Extension Forum was designed to help identify both the structural barriers to urban Extension success as well as possible solutions.
Effective Regional Community Development
Nesbitt, Rebecca; Merkowitz, Rose Fisher
Times are changing, and so are Extension programs. These changes affect every aspect of the educational effort, including program development, project funding, educational delivery, partnership building, marketing, sharing impacts, and revenue generation. This article is not about how Extension is restructuring to adapt to changes; instead, it highlights the advantages and disadvantages and will focus on practical, real-world strategies that two Ohio State University (OSU) Extension educators have employed to successfully implement regional community development programs.
The Sponsorship Model: Leveraging Extension Program Funds, Building Local Community Collaborations
Hachfeld, Gary A.
Garnering alternative Extension programming funds has become a fact of life. A group of University of Minnesota Extension educators use what they call the "Sponsorship Model" to accomplish this. Selected programs are not marketed to program participants but are marketed to potential local community sponsors. Sponsors pay a flat sponsorship fee and are responsible for participant recruitment and selecting the meeting date, location, start time, and any costs such as meeting facility, refreshments, and meals. This process has resulted in greater participant attendance, less management work for the Extension educators, and the ability to generate revenue to sustain and grow programming.
A Framework for Integrating and Managing Expectations of Multiple Stakeholder Groups in a Collaborative Partnership
Diaz, John M.; Jayaratne, K.S.U.; Bardon, Robert E.; Hazel, Dennis
The success of collaborative partnerships depends on the integration and management of multiple stakeholder expectations to develop mutually agreeable solutions that lead to desired environmental conditions and social well-being. The North Carolina Sentinel Landscapes Partnership (NCSLP) provides an example of a coalition representing Extension, military, conservation, natural resources, and economic interests to address conservation of forest and farm lands. This article presents a framework for determining the diverse expectations of large collaborative programs and integrating them into an outcome-based decision making model.
OSU Extension Housing Counseling Services: A Comprehensive Program Package
Loibl, Cäzilia
Joining community and statewide efforts to limit the effects of the foreclosure crisis, OSU Extension's Family and Consumer Sciences program has been involved in both early-prevention pre-purchase as well as loss-mitigations programs. The first step was obtaining approval as a housing counseling agency through the U.S. Department of Housing and Urban Development. After HUD approval was granted, partnerships with the state housing agency were established, and collaboration with a wide range of community partners were strengthened.
The Pesticides and Farmworker Health Toolkit: An Innovative Model for Developing an Evidence-Informed Program for a Low-Literacy, Latino Immigrant Audience
LePrevost, Catherine E.; Storm, Julia F.; Asuaje, Cesar R.; Cope, W. Gregory
Migrant and seasonal farmworkers are typically Spanish-speaking, Latino immigrants with limited formal education and low literacy skills and, as such, are a vulnerable population. We describe the development of the Pesticides and Farmworker Health Toolkit, a pesticide safety and health curriculum designed to communicate to farmworkers pesticide hazards found in their working environments. Using evidence-informed principles, the Toolkit curriculum for low-literacy, Latino farmworkers and its developmental process described herein serve as an innovative and useful model for Extension programming with non-traditional audiences.
Tools of the Trade
Using Twitter to Deliver 4-H Show Announcements
Nordby, Ann
Twitter, a free social media tool, can be used to help run a large Extension event. In Minnesota, beef and dairy show committees and 4-H participants are using real-time tweets delivered to participants' cell phones to keep state fair livestock shows running smoothly.
Google Search Mastery Basics
Hill, Paul; MacArthur, Stacey; Read, Nick
Effective Internet search skills are essential with the continually increasing amount of information available on the Web. Extension personnel are required to find information to answer client questions and to conduct research on programs. Unfortunately, many lack the skills necessary to effectively navigate the Internet and locate needed information. Basic search skills are outlined as well as application to Extension.
Maps & Apps: Mobile Media Marketing Education for Food and Farm Entrepreneurs
Fox, Julie; Leeds, Rob; Barrett, Eric
With an increasing number of consumers using smartphones, tablets, and other mobile devices to find and interact with local businesses, Ohio State University Extension developed a new curriculum aimed at improving market access for food and farm entrepreneurs. The literature review, curriculum framework, and lessons learned shared in this article can be used by Extension professionals to improve their own online presen
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