Vietnam imports soy milk products and ingredients mainly from New Zealand, USA, Thailand, Singapore, Netherland and other countries such as Japan, Korea and Denmark. Vietnamese consumers are paying money from their pockets for the foreign brands to buy the feeling of safety, believing that the quality and formula is better. An inexpensive good is regarded as of low-quality to the majority of Vietnamese shoppers. Soy milk brands have better product quality compared to the Vietnamese ones.
Managing Director of Green Spot Ltd., owner of one product soy milk “Vitamilk”. In countries like Vietnam, they consume a lot of soy milk. But the soy milk in Vietnam with soy milk in Thailand are totally different in terms of ideas. Vietnamese people consume soy milk because they think is okay. Due to his country not familiar with a lot of quality. What to sell expensive than he had consumed him out. The only way to overcome it is to have to spend advertising. Or by handing the stick to the taste. But to reach that point is going to survive or not survive is another matter, I think the Vietnamese market. We should work together with partners there. In Vietnam, no one buys soy milk go back home, like Thailand. Because he cannot carry a bottle go back home. It will fall on the road we do not think that this event will occur. Asked why he did not go shopping. Went home in Thailand He said that without the input of the motorcycle. It is known from Vietnam.
Pay attention to the health beverage ready to drink. The properties body Brain 32.0 and 25.2 percent, respectively, who have influenced their decision to purchase products, health drinks, ready to drink. Is own 35.1 percent, and the second is the parent 21.7 percent of taste comes first in buying a 4.1 percent had a good taste of 3.85 products requires research and quality assurance, trusted cent. 3.79 percent to the high nutritional value, and in the media. Vietnam is a focus on advertising. If the operator has been coming down, it would be credible to the consumer performs Vietnamese easily. The television media to get maximum reliability from 27.2 to 25.5 percent, followed by sales 22.6 14.1 eyes with online media.
In addition, female consumers the focus on products for health and beauty as well. But for men Overall, look for a product to help keep the body healthy. Reduce heat and energy products that create an image of masculinity.
For guidelines on defining product strategy, healthy foods and beverages in the country in Viet Nam is considered a major production standards. Even if the goods are not manufactured, but the natural security of vital consumer taste is delicious and affordable prices. Marketing research is considered to be an important part in finding the channels of business operators. In order to be able to do a PR item corresponds to the consumers and make the most out of Vietnam to achieve leapfrog development, growth.
Vietnam imports soy milk products and ingredients mainly from New Zealand, USA, Thailand, Singapore, Netherland and other countries such as Japan, Korea and Denmark. Vietnamese consumers are paying money from their pockets for the foreign brands to buy the feeling of safety, believing that the quality and formula is better. An inexpensive good is regarded as of low-quality to the majority of Vietnamese shoppers. Soy milk brands have better product quality compared to the Vietnamese ones.Managing Director of Green Spot Ltd., owner of one product soy milk “Vitamilk”. In countries like Vietnam, they consume a lot of soy milk. But the soy milk in Vietnam with soy milk in Thailand are totally different in terms of ideas. Vietnamese people consume soy milk because they think is okay. Due to his country not familiar with a lot of quality. What to sell expensive than he had consumed him out. The only way to overcome it is to have to spend advertising. Or by handing the stick to the taste. But to reach that point is going to survive or not survive is another matter, I think the Vietnamese market. We should work together with partners there. In Vietnam, no one buys soy milk go back home, like Thailand. Because he cannot carry a bottle go back home. It will fall on the road we do not think that this event will occur. Asked why he did not go shopping. Went home in Thailand He said that without the input of the motorcycle. It is known from Vietnam.Pay attention to the health beverage ready to drink. The properties body Brain 32.0 and 25.2 percent, respectively, who have influenced their decision to purchase products, health drinks, ready to drink. Is own 35.1 percent, and the second is the parent 21.7 percent of taste comes first in buying a 4.1 percent had a good taste of 3.85 products requires research and quality assurance, trusted cent. 3.79 percent to the high nutritional value, and in the media. Vietnam is a focus on advertising. If the operator has been coming down, it would be credible to the consumer performs Vietnamese easily. The television media to get maximum reliability from 27.2 to 25.5 percent, followed by sales 22.6 14.1 eyes with online media.In addition, female consumers the focus on products for health and beauty as well. But for men Overall, look for a product to help keep the body healthy. Reduce heat and energy products that create an image of masculinity.For guidelines on defining product strategy, healthy foods and beverages in the country in Viet Nam is considered a major production standards. Even if the goods are not manufactured, but the natural security of vital consumer taste is delicious and affordable prices. Marketing research is considered to be an important part in finding the channels of business operators. In order to be able to do a PR item corresponds to the consumers and make the most out of Vietnam to achieve leapfrog development, growth.
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