Priming has been used in the human–computer interaction literature to study the behavior
of individuals in a virtual setting [13, 51]. These studies have utilized a special type
of priming, known as “supraliminal” or “above threshold” priming. With supraliminal
priming, an individual is aware of the stimulus, but he or she is unaware of the intent of
that stimulus [6, 22]. A few studies have found that priming can influence group behavior.
Postmes et al. [56], for example, found that priming could influence group behavior in
computer-mediated communication. They found that anonymous groups primed with
prosocial norms produced solutions that were more socially influenced solutions than
those primed with efficiency norms. Priming can be designed to influence an individual’s
affect, attitudes, or behavior
Priming has been used in the human–computer interaction literature to study the behaviorof individuals in a virtual setting [13, 51]. These studies have utilized a special typeof priming, known as “supraliminal” or “above threshold” priming. With supraliminalpriming, an individual is aware of the stimulus, but he or she is unaware of the intent ofthat stimulus [6, 22]. A few studies have found that priming can influence group behavior.Postmes et al. [56], for example, found that priming could influence group behavior incomputer-mediated communication. They found that anonymous groups primed withprosocial norms produced solutions that were more socially influenced solutions thanthose primed with efficiency norms. Priming can be designed to influence an individual’saffect, attitudes, or behavior
การแปล กรุณารอสักครู่..
