Furthermore, governance refers to slightly different phenomena in the United States and Western Europe; in Europe the term refers to ‘new governance’ ideas of the involvement of society in the process of governing, while in the USA the term retains much of its original steering conception. While the debate on governance has been much more dynamic in Western Europe than in America, this does not mean that governance is not just as common on the Unites States as in Britain or the Scandinavian countries. Finally, as mentioned earlier,governance has in some countries emerged as a politically attractive alternative to government and the idea of strong states in society.