The countryside around it has a reputation for being a prolific source of kief. The Chefchaouen region is one of the main producers of cannabis in Morocco. Hashish is subsequently sold all over town, but is mostly the domain of native Chaouenis. A nearby attraction is the Kef Toghobeit Cave which is one of the deepest caves in Africa.[4]
The growing tourist industry is geared especially towards Spanish tourists, who are especially numerous during great Catholic feasts like Semana Santa and Christmas. Chefchaouen was visited by Joe Orton and Kenneth Halliwell in 1967. They adored it finding it "very 'Golden Bough-ish'."[citation needed] Orton mentions their trip in the Orton Diaries.