Hasbro relies more on games and puzzles than Mattel
Hasbro has recently had more of a international struggle than Mattel
For 2013 Mattel is expected to see a 16% increase while Hasbro is expected to see 6%
Girls toys have seen a big increase which Mattel manufactures a lot more of the popular girl toys such as American girl and Barbie while Hasbro has my little pony and tried to relaunch nerf weapons for girls.
The companies are different because they try to appeal to different audiences.
Most of Hasbro toys target either boy or girls. Which has recently started controversy resulting in them making boys toys in a girl version.
Mattel has many contracts to manufacture dolls for companies such as Disney, DC comics, and many more.
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