• Radar: Early warning system on product quality or service issues
• Learn: Learn keywords customers use to fine-tune search engine optimization (SEO) and search engine marketing (SEM)
• Track: Track conversations through the lifecycle of a campaign
• Identify: Identify sites, key opinion formers and peer influencers for engagement
• Support: Provide information or answer questions where consumers are online, such as forums
• Ideation: Attain ideas to innovate products, services and marketing
• Connect: Connect with industry influencers and build relationships