INTRODUCTION
For the past 50 years of post colonial freedom, it is
inherent that the business environment in Nigeria has
witnessed a turbulent sociopolitical and economic
turnaround. As a result of these changes, strategic marketing
planning (SMP) became imperative. Organizational
planning has been found to be an indispensable function in
any company, be it large, medium or small scale industries
and seems to be the only means through which scarce
resources can be judiciously allocated to meet the different
needs and wants of the society [1]. As students or
management practitioners we all know that organizational