Anti smoking ads have come a long way from where they used to be. I have explained how they are today they are heavily weighed to appeal to peoples pathos side. That is not how they used to be. Just to compare I found one of the first anti smoking ads I could find. It was a T.V. commercial filmed with a famous actor William Talman and it aired in 1968. It starts out with Talman talking about his family and showing clips of them while he talks about them. Then it shows Mr. Talman he is dressed in a nice suite standing in front of his fire place. He goes on to say that he has lung cancer and he is losing the fight. Then he says how he doesn’t like to loose then he tell the audience to not be losers, then the commercial ends this ad is completely different from what we see today. This ad uses a lot more ethos because it is using a famous actor for credibility. But is still uses pathos when he is talking about his family. This ad is not dramatic and it’s not unbelievable. A huge difference from what we see today. William Talman died 6 weeks after filming this commercial. Here is a photo of Mr. Talman is his 1968 anti smoking commercial.