When the purchase price of a technology eventually falls within the reach of the middle-class, these devices are increasingly used to educate outside of classrooms and within homes – often in the form of children using tablet computers under the purview of parents and caregivers. From the time of their first introduction to the market, the relatively low price of tablet computers contributed to their rapid adoption worldwide, with the research firm Gartner estimating 195 million devices sold in 2013 alone (Lunden, 2014). This has led the use of tablets for educational purposes in homes as well as in schools and device brands actively target parents for the sale of devices.