Step 4: Selecting the campaign. Within a few
weeks, the art students produced 22 campaigns. Because
of the extensive amount of campaign material
and tight deadline, transporting materials to each
consortia group was not feasible. Therefore, one consortia
group was selected along with a university nursing
and medical faculty, staff, and students to preview
and evaluate the 22 campaigns. Two campaigns were
highly rated. The collaborative, with the help of the art
student campaign authors and their instructor,
melded the ideas of two campaigns into one coherent
image.
Product
From the thoughts of public health nursing students,
faculty, and practitioners both administrative and
‘‘front-line’’ came the artists’ award-winning rendition
of aspects of public health nursing addressing
image, location of practice, and the levels of the protection
afforded the community. Each of the four
2519 in. posters, prepared for professional printing,
contains two parts. The largest portion of the poster is
the pictorial image encased in a cross against a colorful
background with descriptive text of the essential
public health nursing services below. Also included is
the newly developed public health nursing logo. The
top two thirds of each poster contains the image being
conveyed within the outline of a cross. The cross is
symbolic of the ‘‘red cross,’’ associated with Clara Barton
and the American Red Cross. The artists chose to
keep the connection of nursing’s history while portraying
images of today’s PHN.