Narrative is a fundamental way humans organise their understanding of the world. Analysing topics, content, style, and context of narrative told in ethnographic studies can give access to the tellerís understanding of meanings for key events, communities, or cultural context. Narrative is a joint activity or social process, therefore narrative can be studied both as a text and as a process, to inform reflexive analyses of doing ethnography. Narrative analysis of text gives access to the textual interpretive world of the teller, but also must account for the functions of narrative, cultural conventions and the contexts in which they occur. In addition, performative aspects of how narrative does social work for participants in speech events must be considered. Cortazzi presents two examples of narrative in this chapter. A rationale for narrative is outlined with four reasons for studying narrative: concern with the meaning of experience, voice, human qualities on personal or professional dimensions, and research as a story. The role of the researcher in eliciting and co-constructing narratives is also discussed.