Competitive analysis
SWOT Analysis of the LilaRay CAKE CAFE
Strengths
• Using quality ingredients and rich flavors are totally different to competitors.
• The average price levels are moderate with a very affordable worth paying customers compared to competitors.
Weaknesses
The store is too small and could not accommodate any more.
• Lack of modern production technologies.
Opportunities
•
Business Growth It has made more progress.
• No business type in the same area.
Threats
•
Production costs increased as economic conditions.
• There is more to choose alternative products.