China is known as a state of etiquette and ceremonies. Many proverbs have been passed down from generation to generation such as 'civility costs nothing' or 'courtesy demands reciprocity' and so on. For instance, there is an interesting short story. Once upon a time, a man went on a long tour to visit his friend with a swan as a gift. But it escaped from the cage on the way and in his effort to catch it, he got hold of nothing but a feather. Instead of returning home, he continued his journey with the swan feather. When his friend received this unexpected gift, he was deeply moved by the story as well as the sincerity. And the saying 'the gift is nothing much, but it's the thought that counts.' was spread far and wide.