Unlike research among a target audience to measure if a message has been received, there is no formal question structure to be applied in this analysis. The analysis is based on predefined coding lists that are tied to the communications objectives of the program. Two specific lists are developed. One list contains the messages that should appear in the third party or intermediary article or story. The second list contains messages that are known to be erroneous or incomplete and have appeared or are likely to appear in these articles or stories.