Interactives journalists do not prioritise pleasing other journalists over the efficacy
of their own work, and evidence of a "service-department" (Lowrey 2003, 138) mental-
ity, as found in non-interactive graphic work, was not found here. Today's interactives
professionals are becoming more self-confident, more creative, and less "auxiliary" than
their non-interactive predecessors in UK newsrooms. These journalists seldom compro-
mise their professional integrity on account of what they perceive to be "bad ideas", or
the perceived innumeracy of others in the newsroom.