B. Feeling Rules: Feeling rules tell us what we have a right to feel or what we are expected to feel in particular situations. Feeling rules reflect and perpetuate the values of a specific society and the roles assigned to particular groups in that society…
For example, societies that emphasize individuality promote the feeling rule that it is appropriate to feel pride in personal accomplishments. Researcher Hochschild perceives a strong connection between feeling rules and social order. She claims that one way a society attempts to control people is through feeling rules that uphold broad social values and structures. Hochschild notes that there are differences in the feeling rules that families teach children.