Price: Considering that Café Coffee Day knows its major customer lies in the bracket of 15- 29,it has tried to derive a policy whereby it can satisfy all its customers. The price for a cup of coffee ranges from Rs.45 to Rs 80. From the time it first started its operations, therehas been only minor changes in the pricing policy of Café Coffee Day. The changes havebeen more due to the government taxes than any thing else - See more at: http://www.marketing91.com/marketing-mix-cafe-coffee-day/#sthash.xeaGwR12.dpuf