I prefer no brand more than brand name. Find the everyday basic product and only necessary products even if it has no brand.
Most No brand items continued to be everyday products.
Basic products in plain packaging at down-to-earth everyday low prices.
No brand is saver than brand name.
It promotes as a sensible product to prices.
Example; I want to buy clothes,so I can buy this is small shop on the street. Quite good quality and it is very cheap. And If I want to buy facial foam,I can find in the basically store or drug store. It is not expensive. In my mind, I prefer no brand because it is a sensible product to prices not like a brand name.
Although it has no the sign represent the brand, but I think the necessary the best choice to choose the product.