The UNWTO Global Code of Ethics for Tourism is a set of principles intended to guide tourism stakeholders in the development of tourism.The ten aritcles of the Code set out the rights and responsibilities of travelers , operators and govemments in ensuring maximum benefits for tourists , local communities and their natural and built environments . UNWTO is regularly involved in on-going efforts to raise awareness of specific ethical concems related to tourism , including gender equality , cultural preservation , corporate social responsibility and the protection of children from exploitation in tourism.