As conclusion Toyota have tried so much in the aspect of its stratrgy to attack the global market, but its strategy still got a lot of space for improvement. Toyota could improve its strategy as regard the price. Toyota promoted same products to a certain region, but there are huge differences as regard the price. Just take Ireland and Germany as an example that are in the same region and but somehow the Toyota Yaris is less expensive in Germany. The differences of the price is because Germany is one of the most fast developed countries in the European Union and the world, and people at that region have more higher spending power . Ireland has currently known as an economic crisis, and consumers do not have the same spending power as German people.
The same report can be made as regard South Africa and it is even more revelatory. The Toyota Yaris charge more than 6000 euro in Germany, it is unaffordable to those people in South Africa and Toyota is trying to reach a “affluent” minority to purchase its cars. As a conclusion, Toyota has implemented good strategy that are works, their products are being localization based on the local demand, and the prices are only got a bit differences because it adapted to each regions, These differences are North American not always can be understand. Toyota could improve its strategy by being localized their product that adapted to the local demand and work hard on that to abide as the leader brand within the automotive industry and increase its sales around the world.
As conclusion Toyota have tried so much in the aspect of its stratrgy to attack the global market, but its strategy still got a lot of space for improvement. Toyota could improve its strategy as regard the price. Toyota promoted same products to a certain region, but there are huge differences as regard the price. Just take Ireland and Germany as an example that are in the same region and but somehow the Toyota Yaris is less expensive in Germany. The differences of the price is because Germany is one of the most fast developed countries in the European Union and the world, and people at that region have more higher spending power . Ireland has currently known as an economic crisis, and consumers do not have the same spending power as German people.
The same report can be made as regard South Africa and it is even more revelatory. The Toyota Yaris charge more than 6000 euro in Germany, it is unaffordable to those people in South Africa and Toyota is trying to reach a “affluent” minority to purchase its cars. As a conclusion, Toyota has implemented good strategy that are works, their products are being localization based on the local demand, and the prices are only got a bit differences because it adapted to each regions, These differences are North American not always can be understand. Toyota could improve its strategy by being localized their product that adapted to the local demand and work hard on that to abide as the leader brand within the automotive industry and increase its sales around the world.
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