With worldwide pressure on private car sales, the fleet market is an area of fierce competition between all manufacturers. With a good UK fleet offering, but little awareness amongst potential customers, Clear created the “Brilliant for business” concept underpinned by a range of six key “abilities”, which address the wide variety of needs and priorities of fleet decision makers and operators. By using attention-grabbing creative, we communicated the breadth and strength of the Toyota & Lexus proposition, leading to fleet sales increases of 31% within six months and prestigious award wins including Fleet Worlds’ “The Most Improved Manufacturer.”