Take the case of the 1,200-person operations division of what I’ll call Europabank, where employee commitment to customer service was about to become a matter of survival. The bank’s CEO had decided to spin off the division, and its future depended on its ability to earn customer loyalty. Europabank’s CEO felt confident that the employees could become more market-oriented. Because he knew they would have to take more initiative and risk, he created small project groups to work out all the implementation details and get employees to buy into the new mission. He was pleased with the way the organization was responding.