And it’s not just Dulux championing a collaborative approach to decorating, as 92% of kids confess they’d spend more time enjoying their bedrooms if they could help decide how it was decorated. Furthermore, Child Developmental Psychologist, Dr. Sam Wass, is a huge advocate of the paint brand’s campaign and supporting research, stating that:
‘The bedroom is the first real, permanent thing that children can influence… Involving a child helps them to establish their own inner space and the image that they want to project to others. And for parents, having a chance to work together with their children can really help to establish a stable, respectful relationship.’
The research also found that decorating their room was more important to kids than their first day at school or losing their first tooth!