Strategic recommendation order to become more successful and gain back its reputation, Yahoo! should consider some strategic recommendations for the company.The research and development sector should research the competition and find ways to better themselves.The company can learn a lot about customers’ needs just by studying their competitions success.
Yahoo must try and maintain their successful online services in areas such as finance and sports.Another recommendation would be to start small and then expand the target market.For example, Yahoo! should be aiming to regain or attract customers from smaller competitors such as MSN and ask.com instead of targeting the larger and more popular Google.