To be clear, this section does not outline which goals or objectives are appropriate
or inappropriate, economically, ethically, morally, or otherwise. Instead, you will
learn many of the characteristics of good goals and objectives, with the aim of
becoming a better organizational goal setter (in the last section of this chapter, we
remind you about SMART criteria, which is the application of many of this
section’s takeaways to the development of your personal a nd professional goals
and objectives). At the same time, you should be able to look at a set of goals and