Buying text books that each cost between $80-100 is a large investment over the course of a student’s collegiate experience. It is even more frustrating to buy a text book and only read parts of it, or worse, never open it at all. McGraw-Hill, one of several large publishers of educational text books recognized this problem as an opportunity and decided to start offering custom text publishing. The motive was very straight forward according to Ginny Moffat who runs the custom publishing for McGraw-Hill’s higher education division.