According to Musa, Gunasekaran, and Yusuf (2014), supply
chain product visibility is directly related to the capacity of the supply chain to keep on track the product’s life-cycle in different
stages, such as conception, manufacturing, distribution, delivery
to the end customer, and after customer interaction. This model
was also the only that dealt with tracking product’s life-cycle along
the entire supply chain network. This tracking was performed by
adding a smart tag into EPCglobal model, where the product’s
information was obtained at real-time, and along different stages.
With this, a full product’s visibility was obtained for whole supply
chain. However, this approach may become unpractical in cases
where the product’s volume is huge, and consequently several
smart tags are required.