The regression model interpretation ability for all service quality dimensions represented in (R ²)
coefficient was 0.577 , indicating that 5.77 % of changes in customer loyalty level is interpreted by service
quality dimensions (quick responsiveness, tangibility , empathy).
The F-test indicated that the regression model is statistically significant , since F calculated value is ( 152
918 ) and the significance level is (sig = 0.000 ) which is smaller than the significance level approved by this
research (0.05) .This means increment of perceived service quality by customers , will lead to increase service
organization ability to retain these customers for long possible period of time.
While at detailed relations level between service quality dimensions and customer loyalty, results shown
in Table (4) indicated variance of relative importance in terms of the impact of three dimensions of service
quality and customer loyalty, such impact is varied from one dimension to another , where empathy ranked first
in terms of impact on customer loyalty, quick responsiveness the second , and, finally, tangible ranked the last.